We realize that buying a leather jacket online can be a little scary. After all, it's a fair chunk of money and what if it doesn't fit? Or you don't like it? Or it takes forever to arrive?

We've been there ourselves as internet customers. In fact, my best-ever experiences buying online have been with really small companies. The ones who sell a product they are passionate about, and who go out of their way to make sure my shopping experience is a happy one.

And that is what we are trying to achieve here at Jacket Trends. We're a small business who don't have multi-million-pound marketing budgets or huge 24hr call centers. What we do have though is a genuine passion for our leather jackets and bags and a commitment to providing exceptional personal service to our customers.

Because we are so small it means each of us is able to see your order right the way through to delivery. If you want to phone up for a chat about the styles or to double-check a size then we will spend as long as is necessary to ensure that your query is answered.

Of course, sometimes things don't go to plan. Occasionally we might have sold out, or perhaps the courier is running late one day with your delivery. These things happen to all businesses no matter how hard we try to prevent them. On those rare occasions, you can phone us up and we will remember you. You aren't just a reference number to us, you are one of our customers and hugely valued so we will do whatever it takes to make sure that your problem is solved promptly and courteously.

But none of this would matter if we didn't try to offer outstanding jackets and bags. After all, that is why you visited our site in the first place. Over the years we've been lucky enough to get to know some of the best manufacturers of leather goods in the world. We have huge respect for these guys because, to them, the quality of the jackets and bags they produce is a matter of personal pride.

We are constantly researching new trends and technologies to keep the range up to date. Sometimes we'll miss something so we welcome your feedback. Let us know if there is a style out there you'd like to see on the site. Or is there something we aren't doing well enough?